Drug makers are increasingly offering coupons, rebates and similar promotions for prescription drugs, which they say lowers patient costs and provides a chance to try new medicines.
But consumer groups worry that they may draw patients to risky drugs they do not need, and which are more expensive in the long run. A coalition of 23 groups is requesting an FDA ban on the giveaways.
Companies making the offers include Pfizer, which offers a free prescription of the impotence drug Viagra for every six filled, and Sanofi-Aventis, which allows patients to try seven days of the sleeping pill Ambien at no cost. These offers are not tracked by doctors or pharmacists, unlike some free trial vouchers.
Many find coupons and giveaways targeted at children, which has also been on the rise in recent years, particularly troubling.