The new high-energy drink named "Cocaine" is being billed by advertisers as a "legal alternative" to the illegal drug, although the drink contains only caffeine.
Some critics have attacked the drink's name as a cynical, exploitative tactic that could lead some young people toward using drugs by making them seem acceptable.
Cocaine is supposedly 350 percent stronger than Red Bull, but is advertised as not causing the jitters or sugar crash associated with other energy drinks. The drink contains 280 milligrams of caffeine, just shy of espresso coffee in terms of caffeine per ounce.
Currently, the drink is being sold only in the Los Angeles and New York metropolitan areas.