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November 15 2005
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Soon You Will be Able to 'iTunes' Books

BooksBoth Amazon.com and Google are developing systems that would allow you to purchase online access to pages, sections, and chapters of books.

The basic idea is to do for books what Apple has done for music, allowing you to buy and download parts of individual books for your own use rather than trek to a store or receive them by mail. 

Next you will be able to download, copy or print out whatever portions of the book you buy for the majority of books at Amazon.

Micropayments

Publishers and vendors are already trying to determine how best to make the system work. The Random House publishing company has proposed a micropayment model, in which readers would be charged about 5 cents a page for most books, and 25 cents a page for specialty publications such as car repair manuals or cookbooks.

Settling Lawsuits

Such proposals could ease current lawsuits against Google by publishers and authors, which have accused Google of violating copyrights by making digital copies of books from libraries available online. If the digital copies produced revenue for the authors and publishers, however, the objections are likely to diminish.

Amazon is developing two programs that would allow you to search for pages and purchase online access to books. Google is working to create a similar system.



Dr. Mercola Dr. Mercola's Comments:

You may recall those bulky tablet computers designed to download print books, one of many concepts that quickly died during the previous Internet-boom-gone-bust era. But a print-to-digital concept based on Apple's iTunes business model could conceivably do quite a bit better.

Personally, I abhor the digital rights management system that Apple uses in iTunes and would never again purchase any iPod. This is because I rarely listen to music. More than 95 percent of the audios I listen to are content-rich programs where I am learning something.

Apple's system is so reprehensible that if I put my own TeleClinic on my own iPod I could not transfer it to another iPod that I owned because it would be "locked" into the original iPod.

Digital Rights Management (DRM) is bad for you. DRM stops you from enjoying your content and frustrates you while doing nothing to stop pirates from stealing and selling their digital wares. DRM is the industries' way of saying you no longer own your content when you buy it, but are merely borrowing it.

I created the content and am sole owner, yet their system in no way acknowledges that and prevents me, the creator of the content, from using it the way I want to. I am sorry, but that simply does not work for me. I also hate their directory structure and find that file folder and subfolder format of Windows Explorer far better to organize content.

I understand this is to prevent music piracy and is the only way that Apple was able to get this to run past the music industry, but I don't like it and will never purchase an Apple MP3 player with this protection.

Nevertheless, I can appreciate the beauty and simplicity of iTunes in providing you with the freedom to purchase and download individual songs without buying the whole album. Both Google and Amazon are hoping to accomplish the same goal by offering you the ability to download a page or chapter from a book.

Obviously, there are plenty of details to be worked out to make this a truly worthwhile venture for consumers and the print world. There is a danger they will go down the same flawed path Apple chose. For example, under the Random House model mentioned above, you'd be unable to print or copy digital pages you purchased, a huge roadblock indeed.

I have enormous respect for Google, though, and they employ some of the brightest tech people and engineers in the world. I am confident that they will come up with a solution that will please most of us.


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