An impending lawsuit has the U.S. soft drink industry battling claims that it bears a significant amount of the blame for America's youth obesity epidemic.
An Attractive Nuisance
Lawyers, some of them veterans of lawsuits against the tobacco industry, are gearing up to claim that soda firms that fill school vending machines are selling deliberately harmful products to youth.
The case will be based on the notion that school vending machines are an "attractive nuisance" -- the same concept used to make landowners fence in swimming pools, which could pose a danger to nearby children.
Liquid Candy
Advocates for the beverage industry have already launched a counteroffensive, calling the idea "ridiculous." But the public health advocacy group The Center for Science in the Public Interest (CSPI), countered that soda was "liquid candy" and called for cigarette-style health warnings on cans. CSPI said research showed teenagers consume an average of two to three cans of soda per day in the United States.
60 Percent With Each Serving
The percentage of overweight children in the United States has tripled since 1980. A 2001 study in the medical journal "The Lancet" revealed that with each additional serving of soda, a 12-year-old increased the chance of obesity by 60 percent.