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May 10 2003
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Why Would You Take a Drug Because a Celebrity Promotes It?

 

Ads for prescription drug have been allowed on TV and radio since 1997, and, despite an otherwise slow economy, sales have been growing at more than 10 percent per year.

It’s now common for sports stars to appear in such ads, and drug companies say the athletes have been helpful in promoting the drugs to consumers.

In 2002, prescription drug sales reached $400 billion worldwide, and the United States alone, which makes up the largest market, accounted for about half of those sales.

However, concerns are growing over the responsibility of using celebrities to promote drugs. Some say the ads are not educational because, as said by one expert, "You're not hearing from a medical expert. You're hearing from a paid celebrity."

The ads are also contributing to inflated health costs, according to experts. Often, celebrities promote brand name drugs that may be 10 to 20 times more expensive than generic alternatives. Also, sports figures don't necessarily use the drugs they promote in every case.

Athletes without medical training have the potential to influence the sale of billions of dollars of drugs, which may yield harmful or even fatal side effects.

Some say the promotions are allowed because regulatory agencies such as the Food and Drug Administration (FDA) are not doing their job of enforcing regulations.

Reportedly, the FDA took 157 enforcement actions related to prescription drug ads in 1998 but only 27 in 2002.

One expert compared the use of celebrity promotions of drug ads as a large experiment to which no one knows the outcome. Prescription drugs are tested on limited groups of people, not the general public, but celebrity endorsements bring millions of people to the drugs.

PalmBeachPost.com April 20, 2003



Dr. Mercola Dr. Mercola's Comments:

Don’t let overpaid celebrities convince you to take drugs, which are rarely the answer. If you are using drugs as a temporary solution while you are addressing the underlying cause then that is more reasonable, but please understand that drugs are truly band-aids to cover up symptoms while ignoring the real problem.

Fortunately, you have access to tools like this free newsletter that can help you understand the truth about how to achieve "independent health," meaning the methods to permanently combat disease and weight issues you may be confronting, and the methods to prevent those issues, so you are no longer a target of the drug companies and other medical establishment institutions who have profit, not permanently improving your health, as their primary goal.

My mission is, in short, to empower you with simple, inexpensive, non-toxic solutions to recover and maintain your health. My vision is, by helping people to become independently healthy as such, to change the medical paradigm from one addicted to drugs, surgeries and other band-aids to one focused on prevention and real solutions.

Nonetheless, I occasionally receive an email from someone accusing me of "just wanting to make money" or "just wanting to be famous" or the like. Usually, it turns out these people are tied into institutions where they feel their profits would be threatened if the majority of people did learn that proper diet, excercise and other lifestyle choices will help them prevent disease, save loads of money on an individual and mass scale, and help them live longer... last week, for instance, I received one such letter from a major grain farmer.

Even so, I generally understand where such cynicism stems from, as even while people continue to shell out mega-billions on drugs, surgeries, fad diet pills and shakes and more, they are increasingly realizing that the institutions behind all this are in it to keep making money off their backs, not really improve their health. And so it's a natural tendency in some people to distrust the motives of anyone in health care.

That's why I periodically reiterate my methods to achieve my vision, and will do so again:

I launched and for several years supported this website entirely out of my own pocket. Though I have certainly been approached, I never did and never will accept advertising dollars or site sponsorship dollars for this site, as third parties as an almost universal rule then attempt, softly or directly, to influence what gets said and left unsaid in favor of whatever they are trying to sell.

Instead, all of the dozen or so products/services I highly recommend and offer through my "Recommended Products" section are REAL... that is, I realized there was a true health and well-being need for such products/services, the products/services would not otherwise be easy to find in grocery stores or the like, and I researched and used these products/services extensively before finally deciding they were worth recommending to you. As long-time readers of the newsletter know, I have recommended many other products and services, too, but while I could establish a business relationship to offer these to you, that does not align with my principles, because they are easy (and would be less expensive) for you to find elsewhere anyway.

But what about the profit from these products? Again, my vision, my mission as God is my witness, is to enable people to become independently healthy and to change the medical paradigm. And so any profits from the products and services go right back into expanding that vision -- which means, for example, finally being able to utilize money other than that out of my pocket to maintain and expand Mercola.com, NoGrainDiet.com and this newsletter.

That is also why I wrote The No-Grain Diet, and why I truly believe everyone should read it. Number one, it can drastically change every individual's life for the better, whether they are struggling with weight issues, disease and illness, or simply want to improve already good health. Number two, because it can help people as such, they will tell two or three friends about it and so on, thus spreading the vision to help people take back control of their own health and well-being from the institutions like the drug giants that really do have profit -- not your health -- as their top priority. And same as my "Recommended Products," any profits from The No-Grain Diet will go right back into expanding the vision ever further.

And finally, that is why I keep my "eHealthy News You Can Use" newsletter free. It does cost more than many people realize to compile and send out each edition of this newsletter, but I am committed to keep doing so, to keep providing anyone and everyone who subscribes truly useful information on becomming healthier while exposing the "other side" of health stories and advertisements that you won't hear elsewhere, but that can harm you.

You may sometimes disagree with my particular angle on things, you may wish their was an easier means to add your insight -- and one of the forthcoming features on this website will allow you to do just that -- but any naysayer who believes I'm just committing myself to this to make a nice chunk of change and run is sadly and extremely mistaken. I'd suggest they delve deeper into this site and into The No-Grain Diet for understanding, and then redirect their angry energies at the mega-industries such as the pharmaceutical and soft drink companies, and certain government institutions, that deserve the cynicism.

Related Articles:

The Doors Of Perception: Why Americans Will Believe Almost Anything

Consumer Reports Warning: Beware of Drug Ads

Consumer Drug Ads Not Properly Monitored

Drug Companies Triple Money on Direct-to-Consumer Drug Ads

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